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The 2026 Landing Page Playbook.
38 A/B tested experiments across 4,832 marketing sites. The exact frameworks, copy patterns, and visual hierarchies that move conversion rates.
- 38 conversion experiments with before/after data
- 14 ready-to-copy headline templates
- The CTA decision tree (no more "Submit")
- Free Notion template for your next launch
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AraSites · 2026
The Landing
Page
Playbook.
38 experiments · 84 pages
by Anna Saleh
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What's inside
Table of contents
Part 1: Foundations (12 pages)
- The 5-second test, with eye-tracking data
- The conversion equation explained
- Picking your one metric that matters
- Why most landing pages fail
Part 2: Heroes (18 pages)
- 12 hero layouts ranked by A/B data
- The 14 headline templates we steal from
- Subheadline patterns that don't waste space
- Hero CTA placement experiments
Part 3: Social proof (16 pages)
- Why generic testimonials hurt
- The specificity formula for case studies
- Numbers vs quotes — when to use which
- Logo strips that actually convert
Part 4: Conversion (24 pages)
- The CTA decision tree
- Reducing form fields (the right way)
- Objection handling above the CTA
- Pricing page conversion patterns
Part 5: Bonus chapters (14 pages)
38 experiments with screenshots, Notion template, and a 27-item launch checklist.
"Best thing I've read on landing pages since Joanna Wiebe's work. Specific, data-backed, opinionated in all the right ways."
Maya Lindquist
Head of Growth, Plansaw
Head of Growth, Plansaw
"I've shared this with three founder friends. The CTA chapter alone was worth more than most paid courses."
Devang Shah
Founder, Pixel Garden
Founder, Pixel Garden