Services · Brand identity
Service
Brand identity
A 6 – 10 week engagement to define a brand from the ground up — strategy, mark, type, color, voice and guidelines that scale across every surface.
6 – 10 weeks
From $42,000
3-person team
Fixed-fee
What you get
- Brand strategy document (positioning, voice, audience)
- Primary & secondary logo marks, in every required format
- Color system (light, dark, accessible pairs)
- Typography system (primary, secondary, web, print)
- Brand guidelines PDF (40+ pages, with usage rules)
- Stationery, social media, presentation templates
- 30 days of post-launch design support
Phases
Phase 01 · Discovery
Listen
Stakeholder interviews, audit of current brand, competitive landscape, audience research. ~2 weeks.
Phase 02 · Strategy
Define
Positioning statement, audience profiles, brand attributes, voice guidelines, naming if needed. ~1 week.
Phase 03 · Identity design
Make
Three creative directions, narrowed to one, refined across two iterations. Color, type, logo, system. ~3 – 4 weeks.
Phase 04 · Deliverables
Ship
Guidelines doc, template files, asset library, brand kit. Stakeholder presentation. 30-day support.
Past work
FAQ
How does payment work?
30% on contract signature, 40% at strategy approval, 30% at final delivery. No payment before contract.
Do you take equity in lieu of fees?
Selectively, for pre-Series-A founders we believe in. Always paired with a partial cash fee.
Can we just do the logo?
We don't do logo-only projects. A logo without strategy isn't an identity — and usually doesn't survive contact with reality.
From
$42,000
Fixed-fee · 6 – 10 weeks · 3-person team
Request a brief Download brand deckIncludes
- Strategy document
- Logo system
- Color & type
- 40-page guidelines
- Asset library
- 30 days support
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